Facebook, Inc. is an American online social media and social networking service company. It is based in Menlo Park, California. Its was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. It is considered one of the Big Four technology companies along with Amazon, Apple, and Google.
The founders initially limited the website's membership to Harvard students and subsequently Columbia, Stanford, and Yalestudents. Membership was eventually expanded to the remaining Ivy League schools, MIT, and higher education institutions in the Boston area. Facebook gradually added support for students at various other universities, and eventually to high school students. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though variations exist in this requirement, depending on local laws. The name comes from the facebook directories often given to American university students. Facebook held its initial public offering (IPO) in February 2012, valuing the company at $104 billion, the largest valuation to date for a newly listed public company. It began selling stock to the public three months later. Facebook makes most of its revenue from advertisements that appear onscreen.
The Facebook service can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a customized profile revealing information about themselves. Users can post text, photos and multimedia of their own devising and share it with other users as "friends". Users can use various embedded apps, and receive notifications of their friends' activities. Users may join common-interest groups.
Facebook had more than 2.2 billion monthly active users as of January 2018. It receives prominent media coverage, including many controversies such as user privacy and psychological effects. The company has faced intense pressure over censorship and over content that some users find objectionable.
Facebook's initial public offering (IPO) in February 2012 was the largest initial valuation to date for a public company ($104 billion).
Facebook offers other products and services. It acquired Instagram, WhatsApp and Oculus Rift and independently developed Facebook Messenger.
On this post facebook mentorship for business readers will be learning the following.
small business online mentorship
local business online mentorship
how to grow a local business online
how to grow a small business online
small business entrepreneur online mentorship
local business entrepreneur online mentorship
how to promote a local business online
how to promote a small business online
how to increase the budget of a small business online
how to increase the budget of a local business online
how to manage a local business online
how to manage a small business online
All stars, celebrities, great movies, companies even governtment officials are promoting themselves on facebook.
These people and companies have huge budget to spend on advertisement which is what facebook is actually after.
Huge companies, stars, celebrities movie producers are busy selling their products online.
They have annex all the spot lights because of their big pockets.
Here you come in with your little idea on how to cook my favorite dish.
You want people to know what you have found out.
You want people to engage in what you have to say.
In your need to be recognize by the world you turn to facebook.
I have been on facebook since 2011 trying to promote my online presence.
I have spend money allot of it.
But I am still struggling with success.
Facebook is a good place to promote your online presence.
But you are just like an ant trying to compare its empire with that of humans.
So how do you build an online presence when all the giant spots have been eaten up by the big dos?
But there is a way around to dine in the same boat with the big guys.
Very few people browse directly to the site they need information from like wikipedia.com, want to hang out with friends and chat like twitter, facebook.
You will find out that a majority of them are always using search engines like google, yahoo, bing.
The art of finding your way through search engines is known as seo , search engine optimization.
It involves doing keyword research and creating backlinks.
Move over to google type a keyword say facebook for business.
Google is going to give you 1st 10 results about that keyword.
Outranking these sites will take you years if you will ever be able to make it.
But you might try something like facebook mentorship for business.
And you will find out sites with that keyword have a low page rank and very few backlinks.
You might even get lucky there is no site trying to rank for that keyword.
Such keywords as
facebook mentorship for business
small business online mentorship
local business online mentorship
how to grow a local business online
how to grow a small business online
small business entrepreneur online mentorship
local business entrepreneur online mentorship
how to promote a local business online
how to promote a small business online
how to increase the budget of a small business online
how to increase the budget of a local business online
how to manage a local business online
how to manage a small business online are known as long tail keyword.
And the process of alternating keyword is known as keyword research.
Keyword research is vital to your success as online marketer.
You might find out that you will never make it with keywords like mentorship but you might rank on the 1st page of google with the long tail keyword like facebook mentorship for business.
The mistake I made when I started was write, write, write, create backlinks.
But with very poor results.
When I went into deep keyword research, I started ranking on the front page of google on highly competitive keywords like pinterest, blogger, living.
These where my keyword combination.
These days the internet has gone wild people have known the power to make money and allot of it on the internet.
Scammers have gone wild dishing out any thing they have out there to get your money.
I have seen people ranking on the front page of google with just a single backlink on a particular keyword.
What you what to do is alternate the keywords you are trying to rank for in any manner you can.
For example
small business online mentorship
local business online mentorship
how to grow a local business online
how to grow a small business online
small business entrepreneur online mentorship
local business entrepreneur online mentorship
how to promote a local business online
how to promote a small business online
how to increase the budget of a small business online
how to increase the budget of a local business online
how to manage a local business online
how to manage a small business online
You are going to find out that I am just trying to deal with a topic on how to promote a local or small business online.
Alternating the keywords give me more power to attract any body trying to get information on that particular keyword and a have my wrap around the big guns that have eaten all the 1st page on google for the keyword local business and small business.
Conclusion
Google does not only rank websites and blogs, it also ranks wiki pages, facebook pages and even question and answer sites.
In other to promote your local business online, you can also create a blog.
Read the following post on how to promote your blog.
Your only way to get your little idea out on the internet is to know how to use long tail keywords.
People do make money on the internet.
You can too with the right coaching.
Facebook has faced a steady stream of controversies over how it protects user privacy, repeatedly adjusting its privacy settings and policies.
In 2010, the US National Security Agency began taking publicly posted profile information from Facebook, among other social media services.
On November 29, 2011, Facebook settled Federal Trade Commission charges that it deceived consumers by failing to keep privacy promises. In August 2013 High-Tech Bridgepublished a study showing that links included in Facebook messaging service messages were being accessed by Facebook. In January 2014 two users filed a lawsuit against Facebook alleging that their privacy had been violated by this practice.
On June 7, 2018 Facebook announced that a bug had resulted in about 14 million Facebook users having their default sharing setting for all new posts set to "public".
Shadow profiles
A "shadow profile" is data about a user other than the official profile or explicitly shared content. For example the "like" button that appears on third-party websites allows the company to collect information about the user's internet browsing. Such data includes information about non-users and location data from a user's phone.
Cambridge Analytica
Facebook customer Global Science Research sold information on over 87 million Facebook users to Cambridge Analytica, a political data analysis firm. While approximately 270,000 people used the app, Facebook's API permitted data collection from their friends without their knowledge. At first Facebook downplayed the significance of the breach, and suggested that Cambridge Analytica no longer had access. Facebook then issued a statement expressing alarm and suspended Cambridge Analytica. Review of documents and interviews with former Facebook employees suggested that Cambridge Analytica still possessed the data. This was a violation of Facebook's consent decree with the Federal Trade Commission. This violation potentially carried a penalty of $40,000 per occurrence, totaling trillions of dollars.
According to The Guardian both Facebook and Cambridge Analytica threatened to sue the newspaper if it published the story. After publication, Facebook claimed that it had been "lied to". On March 23, 2018, The English High Court granted an application by the Information Commissioner's Office for a warrant to search Cambridge Analytica's London offices, ending a standoff between Facebook and the Information Commissioner over responsibility.
On March 25, Facebook published a statement by Zuckerberg in major UK and US newspapers apologizing over a "breach of trust".
On March 26, the Federal Trade Commission opened an investigation into the matter. The controversy led Facebook to end its partnerships with data brokers who aid advertisers in targeting users.
Facebook also implemented additional privacy controls and settings in part to comply with the European Union's General Data Protection Regulation (GDPR), which took effect in May. Facebook also ended its active opposition to the California Consumer Privacy Act.
Breach
On September 28, 2018, Facebook saw a drop in its share price by 3% due to a major breach in its security, exposing the data of 50 million users. The data breach started in July 2017 and was discovered on September 16. Facebook notified users affected by the exploit and logged them out of their accounts.
Phone data and activity
Facebook used the Onavo Protect virtual private network (VPN) app to collect information on users' web traffic and app usage. This allowed Facebook to monitor its competitors' performance. Media outlets classified Onavo Protect as spyware. In August 2018, Facebook removed the app in response to pressure from Apple, who asserted that it violated their guidelines.
In 2016, Facebook Research launched Project Atlas, offering some users between the ages of 13 and 35 up to $20 per month in exchange for their personal data, including their app usage, web browsing history, web search history, location history, personal messages, photos, videos, emails and Amazon order history. In January 2019, TechCrunch reported on the project. This led Apple to temporarily revoke Facebook's Enterprise Developer Program certificates for one day, preventing Facebook Research from operating on iOS devices and disabling Facebook's internal iOS apps.
Ars Technica reported in April 2018 that the Facebook Android app had been harvesting user data, including phone calls and text messages, since 2015. In May 2018, several Android users filed a class action lawsuit against Facebook for invading their privacy.
Public apologies
The company first apologized for its privacy abuses in 2009.
Facebook apologies have appeared in newspapers, television, blog posts and on Facebook. On March 25, 2018, leading US and UK newspapers published full-page ads with a personal apology from Zuckerberg. Zuckerberg issued a verbal apology on CNN. In May 2010, he apologized for discrepancies in privacy settings.
Previously, Facebook had its privacy settings spread out over 20 pages, and has now put all of its privacy settings on one page, which makes it harder for third-party apps to access the user's personal information. In addition to publicly apologizing, Facebook has said that it will be reviewing and auditing thousands of apps that display "suspicious activities" in an effort to ensure that this breach of privacy does not happen again. In a 2010 report regarding privacy, a research project stated that not a lot of information is available regarding the consequences of what people disclose online so often what is available are just reports made available through popular media. In 2017, a former Facebook executive went on the record to discuss how social media platforms have contributed to the unraveling of the "fabric of society".
User content
Facebook relies on its users to generate the content that bonds its users to the service. The company has come under criticism both for allowing objectionable content and for prohibiting other content that it deems inappropriate.
Controversial content includes conspiracy theories, fringe discourse,
Facebook has repeatedly amended its content policies. In July 2018, it stated that it would "downrank" articles that its fact-checkers determined to be false, and remove misinformation that incited violence. Zuckerberg once stated that it was unclear whether Holocaust deniers on Facebook intended to deceive others, for which he later apologized. Facebook stated that content that receives "false" ratings from its fact-checkers can be demonetized and suffer dramatically reduced distribution. Specific posts and videos that violate community standards can be removed on Facebook.
Infowars
Facebook was criticized for allowing InfoWars to publish falsehoods and conspiracy theories. Facebook defended its actions in regards to InfoWars, saying "we just don't think banning Pages for sharing conspiracy theories or false news is the right way to go." Facebook provided only six cases in which it fact-checked content on the InfoWars page over the period September 2017 to July 2018. In 2018 InfoWars falsely claimed that the survivors of the Parkland shooting were "actors". Facebook pledged to remove InfoWars content making the claim, although InfoWars videos pushing the false claims were left up, even though Facebook had been contacted about the videos. Facebook stated that the videos never explicitly called them actors. Facebook also allowed InfoWars videos that shared the Pizzagate conspiracy theory to survive, despite specific assertions that it would purge Pizzagate content. In late July 2018 Facebook suspended the personal profile of InfoWars head Alex Jones for 30 days. In early August 2018, Facebook banned the four most active Infowars-related pages for hate speech.
Fake news
One conspiracy was that the United States created ISIS. False anti-Rohingya posts stoked tensions in Myanmar. Myanmar's military used Facebook to fuel genocide and ethnic cleansing against them. Sandy Hook conspiracists used the platform. Facebook usage was linked to anti-refugee attacks in Germany. In a 2017 article, The Philippine government used Facebook as a tool to attack its critics.
Professor Ilya Somin reported that he had been the subject of death threats on Facebook in April 2018 from Cesar Sayoc. Sayoc threatened to kill Somin and his family and "feed the bodies to Florida alligators". Somin's Facebook friends reported the comments to Facebook, which did nothing except dispatch automated messages. Sayoc was arrested for the October United States mail bombing attempts directed at Democratic politicians.
Definers Public Affairs and Soros
In October 2017, Facebook expanded its work with Definers Public Affairs, which originally monitored press coverage to address concerns regarding Russian meddling, data sharing, hate speech and calls for protection through regulation. Company spokesman Tim Miller state that a goal should be to "have positive content pushed out about your company and negative content that's being pushed out about your competitor". Definers claimed that George Soros was the force behind what appeared to be a broad anti-Facebook movement. Definers created other negative media, along with America Rising, that was picked up by larger media organisations like Breitbart. Facebook cut ties with the agency in late 2018.
Company governance
Early Facebook investor and former Zuckerberg mentor Roger McNamee described Facebook as having "“the most centralized decision-making structure I have ever encountered in a large company." Nathan Schneider, a professor of media studies at the University of Colorado Boulder argued for transforming Facebook into a platform cooperative owned and governed by the users.
Litigation
The company has been subject to repeated litigation. Its most prominent case addressed allegations that Zuckerberg broke an oral contract with Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra to build the then-named "HarvardConnection" social network in 2004.
On March 6, 2018 BlackBerry sued Facebook and its Instagram and WhatsApp subdivision for ripping off key features of its messaging app.
In 2019 British solicitors representing a bullied Syrian schoolboy, sued Facebook over false claims. They claimed that Facebook protected prominent figures from scrutiny instead of removing content that violates its rules and that the special treatment was financially driven.
In October 2018 a Texas woman sued Facebook, claiming she had been recruited into the sex trade at the age of 15 by a man who "friended" her on the social media network. Facebook responded that it works both internally and externally to ban sex traffickers.
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