Digital News Daily: Global TV Ad Revenue Growth Estimate Cut 6%; Roku #1 in CTV Market Share

Advertisement Subscribe  |  Share » Friday, May 22, 2020 Today's Sponsor: POLICYBLOG Fake News Case 'Cannot Proceed In An American Court,' Fox Tells Judge by Wendy Davis, Staff Writer A lawsuit accusing the cable network of spreading false information about COVID-19 is barred by the First Amendment, Fox News told a Seattle judge at a hearing Thursday morning. Read the whole story READ NOW » Big TV Network Groups' National Ad Revenues Sink 35% to 50% In April by Wayne Friedman April witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV ad revenues. Major TV advertisers significantly ... Read the whole story Global TV Ad Revenue Trimmed 6% From Previous Growth Estimates by Wayne Friedman Global TV ad revenue will lose 6% of its expected growth due to COVID-19 over the next 5 years, with total global online entertainment ... Read the whole story Advertisement Roku Dominates CTV Market Share, Amazon Fire Moves To No. 2  by Joe Mandese Here's a preview of the new CTV market share estimates, thanks to Roku and eMarketer. Citing estimates reported to its shareholders, Roku will have ... Read the whole story SPONSORED BY PHRASEE Building the Business Case for AI-Powered Copywriting For the most progressive, digital-first brands, AI-Powered Copywriting is the mission-critical 'must-have' for marketers looking to buck the trend and drive serious commercial results in 2020. Join Parry Malm, CEO and co-founder of Phrasee, on June 4th at 11AM ET as he addresses the unanswered questions about the role of AI in defining the future of marketing. Click for more Consumers Having More Emotional Experiences With Brands Due To COVID-19 by Laurie Sullivan Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making ... Read the whole story ANA Urges Federal Lawmaker To Oppose California Privacy Proposal by Wendy Davis "Our nation's ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the ... Read the whole story SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads Inventory by Karlene Lukovitz The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. Read the whole story COMMENTARY Report: Zoom Sees 2000% Spike In New User Interest During Pandemic by Richard Whitman, Columnist Social listening platform Talkwalker and marketing analytics firm Trust Insights are out with a new report about changing social media habits during the crisis. Read the whole story Acxiom Teams With Matterkind On New Addressable Buying Service by Karlene Lukovitz The solution integrates Acxiom's data, data management and identity capabilities with Matterkind's addressable media capabilities. Read the whole story Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series by Joe Mandese More Facebook Staffers Will Work Remotely In Future by Gavin O'Malley COMMENTARY B2B Battle Plan: They're Cutting Their Budgets And Changing Their Models, McKinsey Says by Ray Schultz, Columnist Apple, Google Delivered COVID-19 Tracing Technology -- Will Users Share Data? by Laurie Sullivan AUTOMOTIVE Volkswagen Top Marketer Leaves Company After 9 Months by Tanya Gazdik 6sense Data To Drive LinkedIn Ads In New Integration by Ray Schultz COMMENTARY It's Becoming A 4K TV World by Wayne Friedman, Staff Writer COMMENTARY Look To User Reviews To Uncover Search Marketing Opportunities by Alon Gehlber, Op-Ed Contributor Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine Performance by Laurie Sullivan Advertisement CTV Advertising that Delivers Measurable Results Learn More AROUND THE NET Netflix Plans to Prune Inactive Accounts CNBC Pandemic May Prompt Lasting Retail Changes The Washington Post Alibaba Q4 Beats Analysts' Expectations Reuters Amazon Targets Fall Prime Day As It Tries To Build Inventory Wall Street Journal Data On Coronavirus Contact Tracers Exposed In Error ComputerWeekly Magic Leap Finds Fresh Capital Injection The Information Advertisement © 2020 MediaPost Communications, 1460 Broadway, New York, NY 10036 You are receiving this newsletter at mbuwilliams@gmail.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit. If you'd rather not receive this newsletter in the future you may opt-out here. All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.   ReplyForward