Publishers Daily: Gannett Revenue Sinks; PMC Names Perrault First Chief Digital Officer

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Monday, May 11, 2020 Today's Sponsor: PUBLISHING INSIDER How Will Improvements To Programmatic Ads Help Publishers? by Rob Williams In matching the information provided by advertisers, agencies, programmatic platforms and publishers, a recent study found 51% of ad spend reaches digital media outlets and 15% vanishes somewhere in the ... Read the whole story READ NOW » Gannett Revenue Sinks 10% YOY, But No Plans To Reduce Print by Sara Guaglione Gannett's print advertising revenues fell 21.2% to $268 million in Q1 2020, compared to the same quarter last year. Read the whole story 'Miami Herald,' Vox Media, New York Media Employees Solicit Reader Support by Sara Guaglione Several organizations have established GoFundMe pages to help furloughed workers and permalancers. Read the whole story Advertisement PMC Names Perrault First Chief Digital Officer by Fern Siegel Penske Media Corp. has promoted Craig Perrault to a new role in the company. He will focus on digital product strategy and generating revenue ... Read the whole story 43 Chicago Media Outlets Launch Fundraising Campaign by Fern Siegel In Chicago, where revenue has sunk 85%, independent media brands are waging a funding effort through June 5. Read the whole story COMMENTARY Adding Heft To Your Email List: Tricks And Tools For Luring Subscribers by Ray Schultz, Columnist Don't give everyone the same opt-in form -- personalize it by audience and types of content, WinSavvy.com founder Adhip Ray suggests. Read the whole story AROUND THE NET Google Puts Communication Products Under One Umbrella The Verge Media Scholar Says Facebook's Oversight Board Has No Teeth Wired

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