The Only Way To Get A Search Ranking On Google In 2018 (Complete Search Engine Ranking Guide For Blogger Beginners)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

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Market

In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%.

History

As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers  for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

Methods and metrics

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Search engine marketing uses at least five methods and metrics to optimize websites.

1. Keyword research and analysis involves three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact. Search perception impact describes the identified impact of a brand's search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
2. Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.
3. Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory's Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.
4. Whois tools reveal the owners of various websites and can provide valuable information relating to copyright and trademark issues.
5. Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design.

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Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.
With the development of this system, the price is growing under the high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords. The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic. PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. A third advertiser earns 10% less than the top advertiser, while reducing traffic by 50%. The investors must consider their return on investment and then determine whether the increase in traffic is worth the increase.
There are many reasons explaining why advertisers choose the SEM strategy. First, creating a SEM account is easy and can build traffic quickly based on the degree of competition. The shopper who uses the search engine to find information tends to trust and focus on the links showed in the results pages. However, a large number of online sellers do not buy search engine optimization to obtain higher ranking lists of search results, but prefer paid links. A growing number of online publishers are allowing search engines such as Google to crawl content on their pages and place relevant ads on it. From an online seller's point of view, this is an extension of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market.
Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit.  Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.

Paid inclusion

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.
The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

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Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.
Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.
Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

Comparison with SEO

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.
Creating the link between SEO and PPC represents an integral part of the SEM concept. Sometimes, especially when separate teams work on SEO and PPC and the efforts are not synced, positive results of aligning their strategies can be lost. The aim of both SEO and PPC is maximizing the visibility in search and thus, their actions to achieve it should be centrally coordinated. Both teams can benefit from setting shared goals and combined metrics, evaluating data together to determine future strategy or discuss which of the tools works better to get the traffic for selected keywords in the national and local search results. Thanks to this, the search visibility can be increased along with optimizing both conversions and costs.
Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

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Ethical questions

Paid search advertising has not been without controversy and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.
Another ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors' brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term. Though the policy has been changed this continues to be a source of heated debate.
On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there have been several different Penguin/Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management. As of October 20, 2014 Google has released three official revisions of their Penguin Update.
In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.

Examples

AdWords is recognized as a web-based advertising utensil since it adopts keywords which can deliver adverts explicitly to web users looking for information in respect to a certain product or service. It is flexible and provides customizable options like Ad Extensions, access to non-search sites, leveraging the display network to help increase brand awareness. The project hinges on cost per click (CPC) pricing where the maximum cost per day for the campaign can be chosen, thus the payment of the service only applies if the advert has been clicked. SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services. One of the most successful approaches to the strategy of this project was to focus on making sure that PPC advertising funds were prudently invested. Moreover, SEM companies have described AdWords as a practical tool for increasing a consumer’s investment earnings on Internet advertising. The use of conversion tracking and Google Analytics tools was deemed to be practical for presenting to clients the performance of their canvas from click to conversion. AdWords project has enabled SEM companies to train their clients on the utensil and delivers better performance to the canvass. The assistance of AdWord canvass could contribute to the growth of web traffic for a number of its consumer’s websites, by as much as 250% in only nine months.

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Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities. The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges. These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.  To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers. This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

Being found on the internet these days is becoming more and more impossible. 

Why?

Big brands with large budgets to spend on advertisement have eaten all the spots on search engines like google, yahoo, bing, social media sites like facebook, twitter, pinterest.

Gone are the days when the internet just started and people were excited to see just anything on it.

You could post any scrape, copy from others and still end up getting some quality traffic back to your blog.

After people have been scammed several times, they are very careful as to whom they are reading not to talk of buying from.

People use to post a 450 word article and end up on the front page of google for the keyword of their choice.

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Nowadays I have seen people writing 7000 word articles to gain all the juicy spots on google for their targeted keyword.

These days not only has the internet moved from the alpha to beta version, even search engines have created penalties penalizing blogs with copy content, thin content and many more, people have even learned how to protect their emails with software, facebook and twitter are flooded with stars and big giants.

Here you come with your little idea and also want to gain a spot on the online and even think of becoming rich like most of the success stories goes.

We are going to start with the bad news and then move to the good news.

Why most of you end up never becoming rich blogging?

You have a great idea about something you have learned in school, a charming life story, a life experience no one can resist, an idea everyone will like to learn from.

With all this juicy content, you ended up never being found on the internet.

What you want to do is dump on the internet spend your money on any opportunity out there promising you internet traffic, post content the way you want, in fact you want to be like, let me do anything.

To tell you the truth, there are rules that have to be followed strictly.

How to be found on the internet?

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When you just arrive on the internet trying to promote anything you have there, these are the following new words you have to add to your vocabulary.

• Internet traffic: Unlike road traffic that we all hate, you know waiting for several minutes’ even hours just to drive your car to work, back home or to a party, internet traffic is what you are looking for. This defines the number of people that visit and are active on your blog.
• Niche: Just like the animal niche that defines the habitat of a particular animal species; in the internet world what you write about is known as niche.
• Competitors: These are people that are found in your niche. So both of you are trying to rank for the keyword best cheap puppy food (2018)
• Search engine optimization (seo): This is the process of getting traffic from search engines. It is the broadest and most effective ways when it comes to online marketing.
• Backlinks: This refers to the number of domains your domain is linked to. There exist 2 types known as inbound links that requires you to interlink your posts and outbound links which come from a totally different domain which also exist in 2 types known as no and do follow links.

Page rank (pr): Search engines rank sites on a scale from 1 - 10.

• Keywords: These are terms people type on search engines to get information. There exist 2 types, namely short tail keywords example local business and long tail keywords for example ideas on how to promote a local business (that works).
• Content marketing: This involves promoting your content on other blogs and websites.
• Guest posting: Here you will have to write post for other bloggers.
• Article marketing: With this one you will have to write articles of at least 450 words and submit them to article directories like ezine.

Video marketing: Here you will have to create videos and upload them to video sites for example youtube.

• Blog directory submission: There are many sites that will list your blog on their website. Most of them will take between a space of 3 weeks to several months to check and see if your blog has appropriate content for their website.
• Social media marketing: This involves being active on social media sites especially facebook, twitter, pinterest thesedays.
• Blog commenting: This involves posting comments on other blogs. A good tip here is to make sure the blog has a high pr, found in your niche and make interesting comments agreeing or denying a fact.
• Forum posting: This requires you to either answer or post threads.
• Question and answer (Q&A) sites: Just like forums here you will have to answer or post questions.

If you're quick to notice all the above methods are ways on how to promote your content online.

But we are going to be looking at 1 seo.

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We are going to start with search engine seo. 

This involves making your blog being found on the 1st 10 results of search engines.

Step one

Keyword research: When it comes to searching for word phrases to get information, google is the king it has a hooping 75% of all the searches performed on the internet.

It's becoming mission impossible to rank for just any thing on google these days.

2018 Advanced Keyword Research Strategy (Step By Step Guide)

Say you want to write about how to better take care of home flowers, best ideas on how to have a mind blowing wedding, best ideas on how to cook a special dish or any other thing you have there fill free to add it to the comment section of this post.

What you want to do is take some time and visit and read blogs, Wikipedia articles, newspapers, listen to local news...

What you are going to find out is that some blog owners have created a unique word to describe a method or technique for example SKY SCRAPER TECHNIQUE and MOVING MAN METHOD created by Brian Dean.

I will give you a quick summary of the sky scraper technique in action.

You are going to find thin and poorly constructed content that you can better.

If you find such content, all you have to do is change the title and write well detailed content addressing the situation and post it on your blog.

This technique has become even more effective with the development of google rankbrain.

What is google rankbrain?

It is a new update that rank sites based on the time users spend on that site.

So if users find your content more useful that others based on time spend on site, google will give that piece of content a rank boost.

Also make sure to share such content as much as you can to get ahead of your competitors.

You are going to find out content that catch user experience by the number of shares and comments they get. 

This will give you an idea as to what to write about in your pillar content.

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What is a pillar content?

In order to get the roots of your blog on the ground, you need to write at least 2 well detailed content.

This 2 content will require you to do allot of research based on your niche, add images, videos, resources where people can verify what you are saying by so doing you can gain their trust.

This is where most blogger gurus have lost many of you. They gained all the traffic, shares and email subscribers from their pillar content and then they just started posting content to keep their blog alive and make some money in the course.

Viral Content Marketing Strategy

If you succeed to make your pillar content go viral then your hard work stops right here.

What is viral content marketing?

This is a process whereby you get people start talking about what you have written through comments and social shares known as social signals.

How to do viral content marketing?

First you make it appealing to its readers to prompt them to comment and share. You can add aid factors like please share this to your friends if you found it interesting, help me spread the good news, comment on this to let me know of anything we can add, leave a comment if you want more from me.

Then go ahead share it to your entire social media network. You can share it multiple times on facebook and twitter so people can see it repeatedly. 

Then you want to find any piece of work relating to that content facebook groups and fan pages, twitter trends, forum threads, news items, questions, blog posts and then become active on them directing people to your post.

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I will advise you give this some hard work and exercise some patience since if done correctly will take away the stress of boring keyword research and link building process.

But this post will open many of your eyes as to what is going on on making money on the internet.

Keyword research strategy guide for googlers

What is googlers?

These are people that are addicted to get information on google using specific search querries.

Here is a list of what they are busy searching on google

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Cheap online clothes + discount

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I also found another interesting phrase people are using trying to relate to facebook 

known as facebookies.

What is facebookies?

This are people that are addicted to facebook, post regularly, have many friends and some of them are even making money on facebook.

How to become a facebooky?

All you have to do is follow topics that are hot on facebook, post regularly and interesting topics and make friends like crazy.

There is a reason why I'm defining all the new terms that people might need to ask question about.

Google has the what, why, when and how section found on their front page.

So defining new words about your product might just end up giving you that special spot on google and in return tons of traffic.

Watching local news and reading newspapers will help you to find out about local words used maybe only in a village, city, country for example boys in Cameroon called their girlfriends chap, ndam and girls called their boyfriends personal person, friends call each other pady man and children call their mothers rame, old girl, old woman, fathers rape, old man, old boy. In Germany boys call their girls chaja, fathers vater kopf and mothers mutter kopf.

You don't have to repeat what I have said here just find your own newly created words that are not found in the dictionary and common words used in your village, city and country.

You can even create a home dictionary on these words and post it on your blog. It might just end up working the magic on google when people are always trying to know what the hell these words mean.

With Wikipedia pages, you want to head over to google keyword planner and post the url of that page on the url section of google keyword planner.

This will give you unique keywords your competitors have no idea on.

Write well detailed articles targeting the group of keywords you have collected.

Backlink Building

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To make the most out of backlinks, you have to consider how search engines especially google rates the number of outbound links your blog gets.

It is known that getting 1 backlink from an authorative site say pr 8 is worth getting 1000 from low pr sites say pr 0, edu and gov sites are also very authoritative backlinks.

All the methods listed above will help you get backlinks. But make sure when commenting on blogs, you pay attention to their pr and make sure they are found in your niche since that might just end up landing you some targeted traffic.

Best youtube seo practice (2018)

Youtube is the 2nd biggest search engine in the world and its power to get you some quality traffic can't be ignored.

So how do you get your video viewed by the millions of people fighting on youtube daily?

Youtube has 3 sections that can really help you when it comes to youtube seo.

Title: Say you want to write about how you escape from domestic violence.

Don't just say how I escape from domestic violence.

Try and get out the emotions about domestic violence.

You might say something like narrow escape to domestic violence, how I escaped from a scary man, how I succeeded to leave the dangers of domestic violence. You can add yours in the comment section below. These are just mine so you get the picture.

Tags: These are keywords people will search on youtube or other search engine to get to your video or audio. Try and mix it with long tail and short tail keywords.

So your video is still domestic violence don't just put on the tags domestic violence add something like this how to notice creepy and scary men, cure to domestic violence, you can still make it out of domestic violence, signs of domestic violence, effects of domestic violence...

By so doing you are giving variety to any one that might be searching about such topic.

Description: Don't just write here how I left the man that was maltreating me.

Tell the whole story.

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You can even start from the day you met this man, what you thought about him, the dreams you had with him, your 1st date impressions on this man, what happened before he started hitting on you, what made you come to that decision to leave him.

This can help in your search ranking on google.

If you have understood and done all that I have said above your product should already be ready for the world.

Encouragement And Inspiration

I'm not a beginner like you.

I have been blogging since 2011.

But I'm still interested in growing the children.

I will not start talking here about dark hat seo like I find others doing.

What you have found out might not be as great as nuclear bomb it might be as important as how to trained yourself to always get morning jogs or as little as how to keep your home garden clean.

Or maybe you are trying to promote your local bar, hair dressing saloon, barber shop, food house and little tips.

Send it out there and with the help I have provided above you might get some attention.

Don't ignore the power of the internet today to make you rich and even famous.

Conclusion

Most people will tell you write great content.

Writing great content is good but without traffic it's useless.

Some will even tell you the number of times the said keyword is supposed to be found on the post.

You know in the title and 3 times throughout the article.

That is not true; I have seen articles with the said keyword found just once.

And writing under such rules might make the article uninteresting.

That thing you want to get all the information about a said topic and write an interesting article.

It is said write for the people not for search engines, if people love what they are reading, they will spread the good news for you that will end you up some backlinks and more traffic.

Take some time do research and then start, make some mistakes and learn from them.

Blogging is a long term investment.

If you read all the success stories online most successful bloggers will tell you it wasn't asp.

Don't be too hard on yourself; don't spend your money on the so called seo experts.

Create the blog write some reader appealing content on the blog keep creating quality backlinks to the blog as you read other blogs.

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Don't scare your new users away by bombarding them with ads trying to make money.

First of all try to create a lasting relationship with them by answering their questions found in the comment section of your blog and some right into your inbox.

Let people steal your content. Don't put any strict copy right laws on your content.

What you want to do is place links directing them to other post. Some of them will place the article with the link on their blogs, landing you some juicy backlinks and traffic.

Be hard working and patient and one day it will just happen like that.