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Tuesday 24 November 2015

Pinterest Mentorship For Bloggers

Pinterest, Inc. is a social media web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and, on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp. Pinterest has reached 250 million monthly active users as of October 2018.
Pinterest CEO Ben Silbermann summarized the company as a "catalogue of ideas" that inspires users to "go out and do that thing", rather than as an image-based social network.


After 1 year of signing into pinterest every day I think I have gathered enough experience to establish myself as a pinterest expert.

I have read what Neil Patel have to say about pinterest.

If you check this guy out, he's a blogger guru.

Makes a living blogging.

I have read what all the other experts have to say.

Their stuff is for beginners.

I have been trying to make money online through blogging since 2011.

No 1 will offer you what I have to say today for free.

There are no affiliate links, no section where it says ''click here to get the full version.''

I have enrolled myself into all kinds of online courses promising to teach you how to get traffic and make money from your blog.

I have bought all kinds of digital books trying to teach you how to optimize your blog for search engines and how to use social media to gain traffic.

All didn't work.

History

2009–2011: Founding

Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in an invitation-only open beta. Pinterest allows users to save images and categorize them on different boards. They can follow other users' boards if they have similar tastes. The evolution of Pinterest is based on the shared interest of its users and relies on its members to produce the content. The most popular categories, as of March 2012, were home, arts and crafts, style/fashion, and food. Silbermann said he personally wrote to the site's first 5,000 users offering his personal phone number and even meeting with some of its users.
Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011. Early in 2010, the company's investors and co-founder Ben Silbermann tried to encourage a New York-based magazine publishing company to buy Pinterest but the publisher declined to meet with the founders.
Nine months after the launch the website had 10,000 users. The launch of an iPhone app in early March 2011, brought in a more than expected number of downloads. The app would later be updated in March 2013. The Pinterest iPad app was launched August 2011. Pinterest Mobile, launched the following month, is a version of the website for non-iPhone users.
On August 10, 2011, Time magazine listed Pinterest in its "50 Best Websites of 2011" article. In December 2011, the site became one of the top 10 largest social network services, according to Hitwise data, with 11 million total visits per week. The next month, it drove more referral traffic to retailers than LinkedIn, YouTube, and Google+. The same month, the company was named the best new startup of 2011 by TechCrunch. Noted entrepreneurs and investors include: Jack Abraham, Michael Birch, Scott Belsky, Brian Cohen, Shana Fisher, Ron Conway, FirstMark Capital, Kevin Hartz, Jeremy Stoppelman, Hank Vigil, and Fritz Lanman.
Initially, there were several ways to register a new Pinterest account. Potential users could either receive an invitation from an already registered friend, or they could request an invitation directly from the Pinterest website that could take some time to receive. An account can also be created and accessed by linking Pinterest to a Facebook or Twitter profile. When a user re-posts or re-pins an image to their own board, they have the option of notifying their Facebook and Twitter followers. This feature can be managed on the settings page.
Why?

Must of them have not experimented on what they're telling you.

They have just read a butch of articles and bring all that idea in 1 place and sell it to you.

This is going to leave you confused and frustrated.

How do these guys get their products in front of you?

They have spend huge amount of money and they want it back.

Just so everyone gets what we are trying to say here.

Blogging is the safest and best means to make some extra money online.

I have seen people that earn a 6 figure salary blogging.

Don't get excited, this didn't happen over night.

They had to go through some hard work.

Some had to spend lots of money.

There're many ways to promote a blog.

- Organic traffic (seo, search engine optimization)

- Inorganic traffic, word of mouth, business cards, radio or tv advertisement.

- Referral traffic (must common social media like facebook, pinterest, twitter...)

When you create a new blog, your main focus should be to gain readers, e - mail subscribers.

Don't try to make money on it by placing google ads, affiliate links...

What you want to do is create expertise in a particular field say ''how to grow better garden tomatoes.''

Then you want to give most of your content free.

If you check the most popular educational website online (wikipedia) every thing there is free.

People just have an option to donate out of free will.

That's what you're going for.

You want people to love you.

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards.
Content can also be found outside Pinterest and similarly uploaded to a board via the "Pin It" button, which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website.
Some websites include red and white "pin it" buttons on items, which allow Pinterest users to pin them directly. In 2015, Pinterest implemented a feature that allows users to search with images instead of words.

Business pages

This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business. People want to get ideas from businesses to figure out what to do or buy next. Pinterest also allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a "virtual storefront."
In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. These users spent less time on the company's website, choosing instead to browse from the company's pinboard. Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media. A study carried out by Wolfgang Digital found that site traffic originating from Pinterest Business pages was more engaged spending up to five times longer on site.
In 2013, Pinterest introduced a new tool called 'Rich Pins', to enhance the customer experience when browsing through pins made by companies. Business pages can include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.
In May 2017, Pinterest president Tim Kendall made the announcement for Instant Ideas, the new feature allows advertisers to reach consumers through their smartphone's camera.  Pinterest plans to eventually add them to results displayed when people use its Lens feature to scan a photo from their phone to find related pins as well as the Shop the Look feature that lets people tap products featured in a photo to reveal a list of links to similar products available for purchase.

User data

Registration is required to use.
Like Facebook and Twitter, Pinterest now lets marketers access the data collected on its users. Technology providers including Salesforce.com, Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind are presently[when?] the only companies granted access to the data. By granting access to users' data, Pinterest lets marketers investigate how people respond to products. If a product has a high number of repins, this generally tells the producer of the product that it is well liked by many members of the Pinterest community. Now that Pinterest lets marketers access the data, companies can view user comments on the product to learn how people like or dislike it. A 2013 study on Pinterest practices found that "repinning" was the most popular action by users, followed by likes, and lastly, commenting. According to Salesforce.com, Pinterest has become a key part of corporate digital marketing strategies.
Before 2013, Pinterest only accounted for about 2 percent of global social-mediated sales, but by May 2014 that was up to about 23 percent. People use social media sites like Pinterest to direct or guide their choices in products. A study from October 2016 found that 60% of Pinterest users are women.  Many businesses use Pinterest Analytics to investigate whether the time spent on the social networking site is actually producing results or not. Through the access of Pinterest Analytics, companies receive insight to data via API, which makes it easier for the businesses using this method to closely engage with the consumer population on Pinterest.
Pinterest Analytics is much like Google Analytics. It is a created service that generates comprehensive statistics on a specific website's traffic, commonly used by marketers. Pins, pinners, repins, and repinners are some aspects of user data that Pinterest Analytics provides. It also collects data that depicts the percentage of change within a specific time, to determine if a product is more popular on a specific day during the week, or slowly becoming unpopular. This data helps marketing agencies alter their strategies to gain more popularity, often changing the visual content to appeal to the Pinterest community. The "Most Clicked" tab in Pinterest Analytics demonstrates products that are more likely to sell. According to a study by Converto, in April 2012, Pinterest drove more social media-originated e-commerce sales than Facebook or Twitter.
Companies also can add their own ideas features to explore how consumers respond to a product, like the Pinterest Trends product, Piqora. Piquora is a visual analytics and marketing provider for specifically visual social networking sites including Tumblr, Instagram, and Pinterest. Marketers use Piqora's Pinterest Trends to analyze a brand's performance against competitors on Pinterest.

Demographics

Globally, the site is most popular with women. In 2012, a report found that 83% of the global users were women. By 2016 the proportion of women users was lower at 60%.  Britain, however, is an exception. As of March 2012, 56% of the users were male with different age profiles, being about 10 years younger than in the U.S., where the predominant age range was typically 35–44. In terms of age distribution, the Pinterest demographic closely resembles the U.S. Internet population.

After you have gained their trust, give them your best product like say ''How I depended on my garden for vegetables for 1 whole year'' charge them an affordable fee.

Watch your bank account swell over night like crazy.

You can use paypal to gather your money.

Paypal has an option where you can send what is known as invoice.

And your account will be credited upon completion of this process.

We will be dealing today with referral traffic, and our main focus will be pinterest.

I have 3 pinterest accounts

- Have monitored this accounts for 1 year

- I have seen the amount of referal traffic each account brings to my blogs

- I have seen my avg daily views

- I have seen my avg daily engagement

What makes a good mentor?

- He is able to tell you his personal findings.

- He is able to tell you his mistakes.

- He is able to proof his success.

Facts about Pinterest

- Pinterest delivers the highest social media traffic more than facebook and twitter.

- Pinterest accepts only pictures.

- Pinterest has large ratio of female audience is to male audience.

- You're allowed to follow a total of 300 people each hour.

- You have a follow limit of 50000 people.

- The only social media site that offers its loyal users with an analytic where you can monitor things like:

> Avg.daily impressions.

> avg.daily viewers.

> Avg. monthly viewers

> Avg. monthly engaged.



All of these data is very important to your success on pinterest.

You also want to check your audience which is still found on the analytic page.

- Where do you get most visit ''country''

- Do you have more male or female audience or do you have a more female or male audience.


You want to put an eye on how your pins are performing.

Pinterest will tell you what attentions each pin is getting like:

- impressions.

- repins

- clicks

- likes


This will tell you which ones to promote

Most expert will tell you, your success on pinterest depends on the number of boards and the number of pins you have.

Tha's a lie.

Your success on pinterest depends on the number of followers you have and the number or repins, likes clicks and impressions your pins have.


Let's try to create a pinterest account from scratch and watch it drive you a crazy amount of free internet traffic.

Head over to pinterest.


-  The front page, you have an option to create a new account by inserting your e - mail and password.

- Just do that.

- Next you have the option to follow interest.

Don't get excited over this.

What is your blog about?

Make sure to follow interest that match what you're writing about.

Don't be writing about sports and you're busy following fashion.

As a new pinterest users I made the mistake of following just any interest and people.

My 1st account has over 24000 people but very poor engagement.

Pins will be delivered to your home page account according to the interest and the people you follow.

Pins

A Pin is an image that has been linked from a website or uploaded. Pins saved from one user's board can be saved to someone else's board, a process known as "repinning." In 2016, Pinterest renamed the "Pin it" button to "Save." The purpose behind the renaming was due to international expansion, making the site more intuitive to new users. In October 2013, Pinterest began displaying advertisements in the form of “Promoted Pins.” Promoted Pins are based on an individual user's interests, things done on Pinterest, or a result of visiting an advertiser's site or app. 

Boards

Boards are collections of pins dedicated to a theme such as quotations, travel, or weddings.

Exploring

Pinterest uses a feature called Guided Search, which gives keyword suggestions when entering a search term, narrowing down results. The home feed is a collection of Pins from the users, boards, and topics followed, as well as a few Promoted Pins and Pins Pinterest has picked. On the main Pinterest page, a "pin feed" appears, displaying the chronological activity from the Pinterest boards that a user follows.

In the recent months, Pinterest introduced visual search as part of their latest feature. This search feature allows users to take a photo of existing pins, zoom into existing parts of a photo or take new photos. Then, users could click into any of the assigned circles and multiple suggestions will pop up in the guided search below the photo. If the item is in Pinterest's database, it will direct the user to the shop or pins that are similar. This feature incorporates the guided search feature as it gives keyword suggestions and narrowing down the results for the photo.

Following

Following users and boards fills the home feed with content. Users can follow and unfollow users as well as boards. Similar to Facebook, Instagram, and Twitter Pinterest contains verified accounts. A verified account will contain a checkmark next to their domain in the search results. The verified profile will also contain a full website URL and checkmark.

Business

Pinterest was first conceptualized in December 2009 by cofounders Ben Silbermann, Evan Sharp and Paul Sciarra. The first prototype was launched in March 2010 and made available to a small group of colleagues and family members. Since its inception, it has developed into a well-funded site financially supported by a group of successful entrepreneurs and investors including FirstMark Capital, Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel), Kevin Hartz (EventBrite), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman, and Brian S. Cohen.

In early 2011, the company secured a US$10 million Series A financing led by Jeremy Levine and Sarah Tavel of Bessemer Venture Partners. In October 2011, after an introduction from Kevin Hartz and Jeremy Stoppelman, the company secured US$27 million in funding from Andreessen Horowitz, which valued the company at US$200 million.
Retail companies use Pinterest for advertising and style trending. Pinterest intends the web design to support "style conscious retailers", where customers can visualize products within a consumer context. Companies like The Gap, Chobani, Nordstrom, and West Elm use Pinterest to gather online referrals that link users with similar interests to a company. The Gap has arguably taken the biggest initiative in their use of Pinterest, employing their own themed pinboards such as "Denim Icons" and "Everybody in Gap."Pinterest played a role in the run-up to the 2012 US presidential election. The wives of both candidates created accounts. Ann Romney debuted her Pinterest account in March and First Lady Michelle Obama announced hers in June.
In May 2012, Pinterest was valued at $1.5 billion. In February 2013, it was valued at $2.5 billion. In October 2013, it was valued at $3.8 billion. In May 2014, it was valued at $5 billion. In June 2015, it was valued at $11 billion. In May 2015, Fortune Magazine listed Pinterest in the 8th position on its Unicorn List, which ranks startups that have a valuation exceeding $1 billion. As of 2017 the company is valued at $12 billion.
In June 2015, Pinterest added the "Buy" button to its mobile app.
In Alex Heath's article on Business Insider, he sheds a light to Pinterest's interest in becoming a search company, hence, “the company is putting search front and center in its app with [Pinterest Lens].”

Copyrighted content

Pinterest has a notification system that copyright holders can use to request that content be removed from the site. The Digital Millennium Copyright Act (DMCA) safe harbor status of Pinterest has been questioned given that it actively promotes its users to copy to Pinterest, for their perpetual use, any image on the Internet. Pinterest users cannot claim safe harbor status and as such are exposed to possible legal action for pinning copyright material. Because Pinterest allows users to transfer information, intellectual property rights come to play.
A "nopin" HTML meta tag was released by Pinterest on 20 February 2012 to allow websites to opt out of their images being pinned. On 24 February 2012, Flickr implemented the code to allow users to opt out.
Pinterest released a statement in March 2012 saying it believed it was protected by the DMCA's safe harbor provisions.
In early May 2012, the site added automatic attribution of authors on images originating from Flickr, Behance, YouTube and Vimeo. Automatic attribution was also added for Pins from sites mirroring content on Flickr. At the same time, Flickr added a Pin shortcut to its share option menu to users who have not opted out of sharing their images.

Reception

Privacy

Pinterest has a five star privacy rating from the Electronic Frontier Foundation.

Terms of service

Pinterest's earlier terms of service ambiguously asserted ownership of user content. A March 2012 article in Scientific American criticized Pinterest's self-imposed ownership of user content stating that "Pinterest's terms of service have been garnering a lot of criticism for stating in no uncertain terms that anything you 'pin' to their site belongs to them. Completely. Wholly. Forever and for always."
At the time, Pinterest's terms of service stated that "By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services." Under these terms all personal, creative and intellectual property posted to the site belonged to the website and could be sold. A Scientific American blogger pointed out that this contradicted another line in the terms of service, that, "Cold Brew Labs does not claim any ownership rights in any such Member Content."
Several days later, Pinterest unveiled updated terms of service that, once implemented in April, ended the site's previous claims of ownership of posted images. "Selling content was never our intention", said the company in a blog post.

Legal status

In February 2012, photographer and lawyer Kirsten Kowalski wrote a blog post explaining how her interpretation of copyright law led her to delete all her infringing pins. The post contributed to scrutiny over Pinterest's legal status. The post went viral and reached founder Ben Silbermann who contacted Kowalski to discuss making the website more compliant with the law.
Content creators on sites such as iStock have expressed concern over their work being reused on Pinterest without permission. Getty Images said that it was aware of Pinterest's copyright issues and was in discussion with them.
A meta tag was released by Pinterest in February 2012 to allow websites to opt out of their images being pinned.

Awards

Pinterest won the Best New Startup of 2011 at the TechCrunch Crunchies Awards. At the 2012 Webby Awards, Pinterest won Best Social Media App and People's Voice Award for best functioning visual design.

Third-party developers and content

Many third-party developers have created web applications, browser extensions, and even podcasts devoted to Pinterest. These items range from analytics, to enlarging the images on Pinterest's website.

Technical

Pinterest is written in a framework built over Flask. Pinterest engineering blogs  have more details on how Pinterest builds its product.

Use by scammers

Social engineering of Pinterest users by scammers to propagate surveys promising free products was noted by the computer security firm Symantec in March 2012. Scam images, often branded with a well-known company name like Starbucks, offer incentives such as gift cards for completing a survey. Once the link in the description is clicked, users are taken to an external site and asked to re-pin the scam image. Victims are phished for their personal information and the promised free product is never delivered.

Censorship

China

In March 2017, Chinese authorities blocks this website, the website is still blocked after the Two Sessions in 2017. No response has given, but some media guess that the blocks was related to the Two sessions.[clarification needed][106] Huaban, Duitang and 30 more websites has many similarities to Pinterest. However, it's not blocked in Hong Kong.

India

Internet service providers in India had blocked Pinterest following a Madras High Court order in July 2016 to block a list of around 225 "rogue websites indulging in online piracy and infringement of copyright". The block was temporary.

United States

Pinterest has decided to block and delete user accounts they believe are spreading “promotion of false cures for terminal or chronic illnesses, and anti-vaccination advice.”

Science

Data from Pinterest helps provide researches in different areas. For example, it is possible find patterns of activity that attract attention of audience and content reposting, including the extent to which users specialize in particular topics, and homophily among users.  Another work focused on studying the characteristics, manifestations and overall effects of user behaviors from various aspects, as well as correlations between neighboring users and the topology of the network structure. There is also study, that based on Pinterest propose novel pinboard recommendation system for Twitter users.
Pinterest data can be also used in quality assessment of the Wikipedia articles and their sources in different languages.


When I started working on pinterest, there was a possibility to pin the pin of a different user and change the url of that pin.

But now you can't do that.

So what you want to do is head over to your blog choose you say 5 images and pin them.

When you want to follow people, don't just go about following just any body.

Be certain they know what you're talking about or at least understand your language.

You have to go personal.

Choose your best pin and send it to your followers since pinterest only allow you to send messages to your followers.



To increase conversion rate, include a short personalized message.

Try to be polite and be a professional.

My most converting message looks like this.

Please help me Re - pin, Like and Send this pin and if you have any pins you want to promote then send it over and I will return the favor.

I'm not going to assume you know what to do.

Make sure if a person sends you a pin then re - pin and like it.

Most of them will go to your board and do further pinning.

Some of them will try to create a partnership with you where they will want to constantly send pins to you and in return you can send pins to them.

What is pinterest for Business?

- You want to get more targeted followers.

- You want to make atleast 1 of your pins go viral.



Saturday 7 November 2015

How To Increase Conversion Rate On pinterest (conversion Rate Optimization)

Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.
The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content-sharing of online product information and advice.
The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another.
Social commerce aims to assist companies in achieving the following purposes. Firstly, social commerce helps companies engage customers with their brands according to the customers' social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others.
Today, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as Augmented Reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools.
Some academics have sought to distinguish "social commerce" from "social shopping", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers.


How to increase conversion rate on pinterest is a very important and common question to modern bloggers.

If you are an online marketer, then you must have understood that each time they are talking about conversion rate, then they are talking about increasing sales.

Well if you want to learn how to increase conversion rate on pinterest, then you have to forget about sales, we are talking here about followers.

Pinterest is a social media site like facebook, twitter...

Unlike facebook and twitter where people are busy posting short messages, on pinterest you post pictures

Like all the other social media sites, you have to learn how pinterest works.

Pinterest is dominated by females.

Timeline

  • 2005: The term "social commerce" was first introduced on Yahoo! in 2005.

Elements

  1. Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company.
  2. Community – When people find an individual or a group that shares the same values, likes, beliefs, etc., they find community. People are more committed to a community that they feel accepted within. When this commitment happens, they tend to follow the same trends as a group and when one member introduces a new idea or product, it is accepted more readily based on the previous trust that has been established. It would be beneficial for companies to develop partnerships with social media sites to engage social communities with their products.
  3. Social proof – To receive positive feedback, a company needs to be willing to accept social feedback and to show proof that other people are buying, and like, the same things that I like. This can be seen in a lot of online companies such as eBay and Amazon, that allow public feedback of products and when a purchase is made, they immediately generate a list showing purchases that other people have made in relation to my recent purchase. It is beneficial to encourage open recommendation and feedback. This creates trust for you as a seller. 55% of buyers turn to social media when they're looking for information.
  4. Authority – Many people need proof that a product is of good quality. This proof can be based on the recommendations of others who have bought the same product. If there are many user reviews about a product, then a consumer will be more willing to trust their own decision to buy this item.
  5. Liking – People trust based on the recommendations of others. If there are a lot of "likes" of a particular product, then the consumer will feel more confident and justified in making this purchase.
  6. Scarcity – As part of supply and demand, a greater value is assigned to products that are regarded as either being in high demand or are seen as being in a shortage. Therefore, if a person is convinced that they are purchasing something that is unique, special, or not easy to acquire, they will have more of a willingness to make a purchase. If there is trust established from the seller, they will want to buy these items immediately. This can be seen in the cases of Zara and Apple Inc. who create demand for their products by convincing the public that there is a possibility of missing out on being able to purchase them.

Features

The main features of social commerce were discussed at the 2011 BankInter Foundation for Innovation conference on Social Technologies, and were concluded as 'the 6 C's of Social Technologies'. This references the original 3 Cs of e-commerce and adds 3 new Cs to update for an era of social sharing.
  1. Content – The basic need to engage with customers, prospects and stakeholders through valuable published content on the web. Early examples of this were the brochure sites for organizations and this has matured into a vast and growing body of material being published in real time onto the web. Google is the organization that has been at the forefront of indexing and making findable content on the web.
  2. Community – Treating the audience as a community with the objective of building sustainable relationships by providing tangible value. Early incarnations of Community were mobilized through registration and engaged via email programs, this evolved into online forums, chat-rooms and membership groups where users were able to interact with each other, an early example being Yahoo! Groups. Social Networks are the latest incarnation of community and of the many networks Facebook is the leading organization providing the platform for interpersonal interactions.
  3. Commerce – Being able to fulfill customers' needs via a transactional web presence, typically online retailers, banks, insurance companies, travel sales sites provide the most useful business-to-consumer services. Business-to-business sites range from online storage and hosting to product sourcing and fulfillment services. Amazon emerged in the 1990s and has gone on to dominate the B2C commerce space extending its services beyond traditional retail commerce.
  4. Context – The online world is able to track real-world events and this is primarily being enabled by mobile devices. An online bill payment via Google Checkout or a checkin at a physical location via Facebook or Foursquare links a real world event to an online data entity such as a business or a place. This is a vital element to Social Commerce where the data is now available to organizations wishing to provide products and services to consumers.
  5. Connection – The new online networks are defining and documenting the relationships between people – these relationships may originate in the physical world or online and may manifest in the other as a result of a connection in the first. LinkedIn, Facebook, Twitter are prime examples of online networks – Professional, Social and Casual. The relationships, the scope of those relationships and the interactions between individuals are a basis for the actions of Social Commerce.
  6. ConversationThe Cluetrain Manifesto noted that all markets are conversations – this may now be reversed for Social Commerce to say that all conversations are markets. A conversation between two parties will likely surface a need that could be fulfilled, thus providing a potential market for supplier organizations. The challenge is for suppliers to be able to tap into those conversations and map those into the range of products and services that they supply. Simple examples of such 'conversations that indicate demand' are where people place objects of desire on their Pinterest board or a 'Like' of an item inside Facebook.
Using this structure, organizations wishing to transcend the notions of 'Social Media' (defined as the interaction pathways) and move to true 'Social Commerce' must aim to leverage 'Context, Connection and Conversation'

Types

Social Commerce has become a really broad term encapsulating a lot of different technologies. It can be categorized as Offsite and Onsite social commerce.

Onsite

Onsite social commerce refers to retailers including social sharing and other social functionality on their website. Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce. This approach has been successful in improving customer engagement, conversion and word-of-mouth branding according to several industry sources.

Offsite

Offsite social commerce includes activities that happen outside of the retailers' website. These may include Facebook storefronts, posting products on Facebook, Twitter, Pinterest and other social networks, advertisement etc. However, many large brands seem to be abandoning that approach. A recent study by W3B suggests that just two percent of Facebook's 1.5 billion users have ever made a purchase through the social network. The poor performance has been attributed to the lack of purchase intent when users are engaged on social media sites.

Onsite vs. offsite

Social Commerce is still a newer concept that most retailers may not have employed. In creating a social commerce strategy, there is an important distinction that should be made between Onsite social and Offsite Social. Offsite social is made up of social media brand pages or plug ins that live on social platforms and not on your actual website. Onsite social consists of adding a social layer to your actual website. The main benefit of Onsite social is that you are keeping the user on your site where they can actually convert and you can improve your site experience through this social layer. Although social commerce will continue to grow and evolve, it is clear that that onsite social commerce is extremely valuable for both retailers and consumers alike.

Measurements

Social commerce can be measured by any of the principle ways to measure social media.
  1. Return on Investment: measures the effect or action of social media on sales.
  2. Reputation: indices measure the influence of social media investment in terms of changes to online reputation – made up of the volume and valence of social media mentions.
  3. Reach: metrics use traditional media advertising metrics to measure the exposure rates and levels of an audience with social media.

Business applications

This category is based on individuals' shopping, selling, recommending behaviors.
  1. Social network-driven sales (Soldsie) – Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites.
  2. Peer-to-peer sales platforms (EBay, Etsy, Amazon) – In these websites, users can directly communicate and sell products to other users.
  3. Group buying (Groupon, LivingSocial) – Users can buy products or services at a lower price when enough users agree to make this purchase.
  4. Peer recommendations (Amazon, Yelp) – Users can see recommendations from other users.
  5. User-curated shopping (The Fancy, Lyst) – Users create and share lists of products and services for others to shop from.
  6. Participatory commerce (Betabrand, Threadless, Kickstarter) – Users can get involved in the production process.
  7. Social shopping (Fashism) – Sites provide chat sessions for users so they can communicate with their friends or other users for some advice.

Business examples

Here are some notable business examples of Social Commerce:
  • Betabrand: an online brand using participatory design to release new, community-created ideas every week.
  • Cafepress: an online retailer of stock and user-customized on demand products.
  • Etsy: an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items under Etsy's new guidelines.
  • Eventbrite: an online ticketing service that allows event organizers to plan, set up ticket sales and promote events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface.
  • Groupon: a deal-of-the-day website that features discounted gift certificates usable at local or national companies.
  • Houzz: a web site and online community about architecture, interior design and decorating, landscape design and home improvement.
  • LivingSocial: an online marketplace that allows clients to buy and share things to do in their city.
  • Lockerz: an international social commerce website based in Seattle, Washington.
  • OpenSky: is a registered trademark of Harris Corporation and is the trade name for a wireless communication system, invented by M/A-COM Inc., that is now a division of Harris RF Communications.
  • Pinterest: a web and mobile application company that offers a visual discovery, collection, sharing, and storage tool.
  • Polyvore: a community powered social commerce website. Members curate products into a shared product index and use them to create image collages called "Sets".
  • Solavei: a social commerce network offering contract-free mobile service in the United States.
  • Soldsie: an eCommerce startup based in San Francisco. It is able to show that Facebook commerce is a viable form of social commerce when it wasn't just another tab on a retailer's Facebook page for users to click onto.
  • ShopStyle: a fashion and lifestyle commerce website that creates widgets and tools that enable bloggers and social media users to monetise their content, such as blog posts, Instagram posts and Snapchat stories.
  • TheFind: a discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty.
  • Wanelo: a digital mall where people can discover and buy products on the internet.
  • Fancy.com: an e-commerce site that allows users to engage in socially oriented shopping through picture feeds and sharing.
  • Fanfare Global: A two-sided Social Commerce platform that connects Brands and users through user-generated video content.

Facebook commerce (f-commerce)

Facebook commerce, f-commerce, and f-comm refer to the buying and selling of goods or services through Facebook, either through Facebook directly or through the Facebook Open Graph. Until March 2010, 1.5 million businesses had pages on Facebook which were built by Facebook Markup Language (FBML). A year later, in March 2011, Facebook deprecated FBML and adopted iframes. This allowed developers to gather more information about their Facebook visitors.

Trend: past improvement and prospective view

The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people's perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase behavior. This part will be focusing specifically on the period 2012 to 2015, within which social media is experiencing massive surge in public influence during this period.

Trends in 2011

The "2011 Social Commerce Study" estimates that 42% of online consumers have "followed" a retailer proactively through Facebook, Twitter or the retailer's blog, and that a full one-third of shoppers say they would be likely to make a purchase directly from Facebook (35%) or Twitter (32%).

Trends in 2012

These following four trends represent the trend in 2012.
Social is a paradigm shift.
The focus has been moved from channeled experiences and brand-controlled messages to empowered consumers in a channel-agnostic marketplace. Companies should identify and admit the enormity of this change.

Social data reveals the why behind the buy. 
 
Customer conversations bring great opportunities for businesses. The awesome power of conversation will be felt in the insights gained and the actions inspired.

Becoming customer-centric demands organizational transformation.
 
Capturing the full value of social data takes place across the entire organization, often requiring cultural changes. Social data can drive change beyond marketing, impacting sales, customer service, and product development.

Context is king in social data.
 
Both internal and external social efforts should be designed and evaluated in relation to the larger context of business goals and historical shifts. In this way, success can be made.

Trends in 2013

A new focus on social media marketing may come to fruition in 2013. With Americans using sites like Facebook and Twitter more often than ever before, businesses should find new methods to make those social users online shoppers. While social media grew significantly in 2012, it's still a bit unclear as to how professionals can use these networks to drive revenue streams and show noticeable ROI. Of course, brands have different experiences with social media, and what works for one company may not be as successful for another. Therefore, it may be more accurate to say that 2012 will become the year of social media maturation – it's time to figure out how to use the channel to increase sales.
StrongMail reported that financial investments in social media marketing will increase next year. However, eMarketer recently published its "US Digital Media Usage: A Snapshot of 2013" report, which points out some potential areas where growth could occur online.
The eMarketer study also noted that online shoppers in 2012 increased by 2.9 percent to total 189.6 million consumers. More online buyers, people who actually converted, also increased, but by 4.2 percent, reaching 156.1 million. Americans feel more confident in online shopping, and with Facebook becoming an increasingly trusted resource for news, entertainment and product discovery, Facebook commerce may be the big trend in 2013.

Trends in 2014

Social media continue to integrate with and augment people's daily lives. As these platforms have matured over the past decade, it only follows that their impact on e-commerce has correspondingly grown, given how much Facebook, Instagram, Twitter, and Pinterest influence how we interact, discover, and consume content. Here are four trends brands should watch and prepare for in the 2014.

Rise of mobile
 
In December, New York City announced plans to cover 95 blocks of Harlem with free municipal Wi-Fi, slated to be the nation's largest network yet. This is in keeping with dozens of other cities that have made connectivity a public service – a testament to how widespread smartphone and tablet use have become.
Data from Morgan Stanley predicts that 2014 is the year that the number of mobile users will finally surpass that of desktop users worldwide. It is proved that mobile app use grew 115% last year according to Flurry Analytics, and market research firm Gartner reported that "global PC shipments suffered the worst decline in PC Market history" in 2013.
With more consumers connecting to the web on mobile devices, brands have increased opportunity to market to users who are on-the-go. This doesn't just foretell a spike in mobile ads. A form of brand journalism, mobile storytelling involves "the ability to chronicle our lives and use our location to help unearth a story." Geolocation allows brands to deliver content relevant to the physical world of the user, and to strengthen products based on user-generated content.

In-stream purchases
 
One of the major challenges of social commerce has been linking social media marketing to actual sales. There are some extremely encouraging statistics about brand engagement and in-store purchases, but marketers seeking to shorten the sales cycle have preferred customers click on a product link.
In 2014, however, in-stream purchases will make social ROI even more immediate. Companies like Starbucks have enabled users to buy items without ever leaving the platform – in this case, customers can "tweet-a-coffee" with a tweet that sends a friend a $5 Starbucks gift card. Recently, Twitter and Stripe have finalized a deal that would allow widespread purchases made directly on the social network.
Facebook, however, is still the heavyweight of social commerce. The variety of posts allowed – text status, photo, video, offer, event – allows big brands and small businesses alike to connect meaningfully with their fans. In fact, an emergent trend finds "mompreneurs" running million-dollar businesses out of their homes by selling on Facebook. These Facebook auctions ask customers to comment on photos to buy; apps like Soldsie simplify the process of selling on Facebook by automating invoices and tracking inventory.

Storytelling and native advertising
 
With companies growing into their roster of social media accounts, the flood of branded content has intensified the contest for viewership at the same time that attention spans have diminished. The challenge for brands in 2014 is to relate authentically to consumers, which means a heavier reliance on eye-catching visuals, content that informs and entertains the viewer, and behind-the-scenes accounts that humanize the brand.
Thankfully, most social media platforms already lend themselves to storytelling. Some brands apply Vine to post how-to videos, announce new products, or make a video punchline that it is possible to be a "friend" first, and brand second.
Creating engaging and shareable content is just an extension of native advertising, which is rapidly becoming the least intrusive, most effective way to market to consumers. A study from Sharethrough and IPG Media Lab reveals that users look at native ads 53% more frequently than display ads, and are 18% more likely to purchase in comparison. From promoted posts on Tumblr to exploding coupons on Snapchat, brands are finding innovative ways to wed their messages with the consumer's natural experience online.

Big Data
 
The texture of each social media network morphs along with its demographics. Facebook skews young but is quickly accruing older users ages 45 to 54; over 90% of Instagram users are under 35; and Tumblr is a hotbed for teenagers, 61% of whom are online for several hours a week. Brands should manage content and advertising across channels to address the users unique to each one, taking into account factors like age and gender, online behavior, and lifestyle preferences.

Trends in 2015

5 general trends should be paid attention to in 2015.

The world will be a Mobile-First World
 
In the big smartphone times, more and more people are put more time on mobile. In the U.S., carriers' shelf-space for devices with 4.7-inch or larger screen displays increased from 4 percent to about a third in 2014 alone, matching a sales growth – larger-screen phones now account for more than one-quarter of all sales, according to NPD Group. Facebook's recent earnings report showed that while overall daily active users grew 8 percent in 2014, mobile daily active users grew 15 percent and mobile-only daily active users grew 34 percent.

A Pay-to-Play Social World is coming
 
Forrester recently reported that brand interaction on organic Facebook posts is now squeezed to 0.073 percent. Social advertising spend continues to rise, though as a whole it still doesn't match time spent overall on social. Only on Facebook has spending outstripped time spent – 6 percent of U.S. adults' digital media time is spent on Facebook, but 10 percent of U.S. digital ad spending is now assigned to Facebook. But that's because for most brands, Facebook means social. And Facebook's ad products continue to improve in sophistication. As other platforms get their ad products launched, spending there will increase, too. Again, where Facebook leads, others will follow.

Social Content Continues is still rapidly developing
 
It's not like using content to market came out of nowhere. It's always been there. But the topic of content marketing seemed to attract an inordinate amount of attention in 2014, not only with regard to efficacy, but also about how hard it is to produce quality content in quantity. Marketers have been challenged to produce content for more channels, and have been challenged to make that content meaningful and informative. Content will continue to be a central directive for brand marketers on social.

The Development Multi Video Platform Interacting is boosted
 
Posting advertisements on YouTube is not sufficient to make a success now. There is increasing interaction with video in places outside YouTube, particularly with short form video on Twitter's Vine channel, as well as even shorter form GIFs on Tumblr. Surprisingly, Facebook announced that they had more video views than YouTube of this year, with many people scoffing that it was because of auto-play, not because of a video watching revolution.

The Social Diversity Will Continue
 
Facebook is still the biggest, most dominant social network and the "lowest common denominator" of social marketing. However, social audiences will continue splintering. This social diversity represents a serious challenge for brand marketers – particularly for brands seeking the youth market – who are looking to find the right voice for their audiences in the right location. In 2015 the social imperative will remain to hit the right voice on the right social platform, which may not be Facebook at all.

Trends in 2018

There are several trends expected for the Social commerce from 2018 on, mainly for those companies named as Network Orchestrators Companies.
For the marketing manager of Yotpo, Melanie Koss, "Today’s most successful eCommerce brands are not seeking just to grab attention on social, but to join the conversation". This happens due to the fact that Social commerce is growing year after year, an example of that is Facebook that had 1.13 billion daily active users in 2016 and in the end of 2017 had more than 2 billion active users. Instagram is another good example of that, because it had around 500 million active users in 2016 and in the end of 2017 it had more than 800 million users. Other examples are Twitter, which has more than 313 million monthly active users, and Pinterest, which has more than 110 million. Hence, companies that are using (or in process to use) this tool to sale throughout the Social media need to know which are the future trends in this scenario, which are:
Become an Insta-brand
As more users there are in Social medias, as more they become influenced by visual contents. Therefore, companies using Social commerce tends to be visually driven, relatable, and authentically focus "on brand" to obtain success. One example of that comes from the company MVMT Watches which made their success by maintaining high standards of content in their Instagram's posts, unifying color schemes to create a visual identity with customers, showing a curate appearance of the brand and basing their content on feeds collected from fans and influencers. MVMT watches have about 1 million-strong shoppers which were likely to learn about MVMT on Instagram before ever visiting their site. Hence, brands are looking to have customers engagement with their brands, making them new influencers living a Lifestyle brand, who propel the brand in Social media through Word-of-mouth marketing. Companies realize that fewer engaged followers worth more than a ton of passive ones. Photoslurp presents several other examples of success companies using this strategic tool, two of them are CLUSE which posts feeds full of user-generated content to show off their products with a personal touch, or Sephora who does a "Fragrance IQ" quiz which covers a brief series of questions to help them determinate the ideal perfumes or colognes for the taker.
Finding micro-influencers
Currently consumers are considering micro-influencers more authentic than celebrities, hence, being more influenced by them. Micro-influencers could be designers, photographers, writers, athletes, bohemian world-wanderers, professors, or any professional which could authentically channel things that speak about a brand. These kind of channels are rapidly growing all over the social media, having more targeted audiences, higher engagement rates and which are already living out a "Brand" ideals. It is clear that these channels have fewer followers than the average celebrities accounts, most of the time they have less than 10,000 followers (according to Georgia Hatton from Social Media Today), but the quality of the audiences in it tends to be better, with a higher potential for like-minded tight-knit community of shoppers eager to take recommendations from one another. Georgia Hatton cited some success cases of companies using this strategy, two of them are Tribe and Takumi which are communities of individuals who pride themselves on aesthetic social media accounts. This topic have been also discussed by many others organizations such as Adweek, Medium, Forbes, Brand24, and many others.
Pay more attention to Pinterest
Pinterest is the fastest-growing social network today and it is becoming a dominating force in the Social commerce world. This platform becomes more than a simply place to obtain ideas, it became a real and powerful marketing machine, a place where everything is "Pinnable", collectable, and purchasable.Melaine Koss also mentions that "With 88% of people who save pins doing so in search of a purchase, missing out on this opportunity would mean losing some of the highest intent social traffic out there. Take Pinterest’s visual product discovery capabilities to the next level by including customer photos on your boards to increase traffic to your site by up to 50%.". Sites as Marketing Land and Pot Pie Girlare examples of the growing attention in the use of this tool and how to get the best result of it. Pinterest, by itself, gives several tutorials of selling, pinning, using the social media and also presents many success stories with the winning strategies used.
Use customer-created Facebook ads
Another trend is the use of customers reviews and photos in place of professional ad creative, creating ads that are a seamless fit in customers' newsfeeds, increasing the possibility that potential customers will enjoy the products and/or the brands, and making them pay more attention to companies' ads. This strategy also makes the ads simple, relatable, and completely scalable. Blenders Eyewear is a good example of this strategy because they were able to reduce their acquisition costs in 38% and got twice the click-through rate. Other companies that are using Facebook Dynamic Product Ads successfully are Audi UK, Volvo Car Germany, HOB Spain, Virgin EMI Records, Visa, and many others.

What does that tell you?

If you want to increase your conversion rate on pinterest, then you need you know what a female audience is after.

Pinterest is known for its high referral rate.

It has more referral rate than twitter and facebook.

It is not a waste of time to learn how to increase conversion rate on pinterest.

Talking about conversion rate, there are people with a 10,  90% conversion rate.

What is a 10, 90% conversion rate?

Such people might be following 1000 and just 100 followers in return.

If you get that, don't get happy it's sad.

There are people with 50, 50%.

They might be following 1000 people and have 500 followers in return.

This is not bad.

They are known as intermediate on pinterest.

Then you have people with a 75, 25%.

These people might follow say 1000 people and have 750 followers in return.

These are known as the experts on pinterest.

Becoming an expert on pinterest is simple.

You just need to know what you are dealing with.

- Who to follow: I will like to elaborate on this.

You can't be promoting modelling pictures on pinterest, have a modelling blog and then you are busy following home garden fans.

- Your target audience.

- Types of pins.

- Website or blog owner.

All that said, we were just trying to know how to increase conversion rate on pinterest.

This is how.

Whether you are blogging on ''how to make people visit my new blog''

When you get on pinterest, you have to know that you are dealing with a female audience.

So maybe you want to add some girly thing there.

Instead of how to make people visit my new blog, maybe you want to start pinning pictures about how to make people visit my new fashion blog.

Also try to be targeted.

Don't promote a pin on how to make people visit my new blog and then follow people promoting kitchen utensils.

If you are trying to promote such a blog, then you want to follow people that are interested in knowing how to blog or other related topics.

When people started writing about popular social media sites like facebook and twitter, they found out that teaching others how to work on these sites gave the post more attention.

So if you are working on pinterest, then promoting a post such as how to increase conversion rate on pinterest will definitely get more conversion.

Pinterest have been known for its refferal power.

Better than twitter and facebook.

Learning how to increase conversion rate on pinterest is not a vain process.

One of your pins can go viral creating allot of attention for you.

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